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Mackbel Films
Mackbel Films
Video Production
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Video Production
Business Storytelling
Business Videos

Be in the heart and mind of your customer

Business storytelling to improve your bottom line

Engaging Business Videos Aren't Easy

There is so much noise and content these days that most organisations struggle to communicate their true value in video. As Business Video Storytellers we can put you in the hearts and minds of your intended audience so you will be remembered and improve your bottom line.

How we can help

Business Story Specialists

  • Research to get the results you want.
  • Develop the narrative to create an engaging arc for your audience.
  • Direct your story off the page and onto the screen.
  • Deliver your video into the hearts and minds of your audience.
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Simple Process for a Powerful Result

We literally take care of everything and so it’s important you know exactly what’s going to happen for each phase of the video production process.

Research

  • Concept
  • Pre-Interview
  • Story-Finding

The first move is for us to know your due dates, understand your goals and vision and the impact you want to have on your audience to get the results you want. In this listening phase, we conduct research so your business videos have more clarity, wider reach and deeper impact.

Develop

  • Craft
  • Structure
  • Plan

Once you are happy with the content and the people are selected to give your audience a character to relate to, we get to work designing the narrative with our science-backed process to create an engaging arc for your audience. Then we map out the logistics and schedule for filming with a focus on saving..

Direct and Deliver

  • Film
  • Edit
  • Results

With clarity and schedules established, our flexible team of industry specialists go into the field to bring it all off the page and onto the screen. We handle the entire process simply and efficiently to meet your due date and output / upload requirements.

Ready to discuss your next video requirements? Let's chat over a coffee.

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Why Your Story Matters

When it comes to reaching consumers through video, it’s not just showing up that matters, it’s how you show up.

As consumers, we must decide what to watch, learn, read, buy, or do. The current trend in behaviour has been measured by Google and shows an inherent desire for brand transparency. When you invest in a video that represents your brand well and comes from a place of authenticity, it does more than just make you look good. It builds trust with consumers. It sets you apart as the go-to brand. It differentiates you from the competition. And it helps your business grow.

CONSUMER INSIGHTS

People who agree It’s not good enough for businesses to just make money; they need to be doing some good in the world as well.
80%
Consumers who conduct online research before making a purchase. To stay ahead of the curve, brands must build expectation and excitement.
78%
Up to 300% increase in searches including the word sustainable
300%

Source: Think with Google, Insights for Brands Report 2020

Featured Story

Attracting commercial tenants to mainstreet precincts has become an important element in place making and building vibrant precincts. Selling the story is critical. The City of Unley engaged Mackbel Films to create a series of business attraction videos to promote the region as a great place to setup, relocate or expand a growing business. This was one of them.

Mackbel Films Portfolio

We Want You to Feel Confident in Your Decision to Partner With Us

Your business video needs to add value to your brand not diminish it. Having a video that doesn’t add to the noise and shows your true value can be hard for you to think about.

At Mackbel Films we take all the stress out of creating your business videos. We have studied and practised the craft and science of storytelling in both the USA and Australia and have worked with brands such as Warner Bros, Netflix and STAN. When your business videos are crafted into an effective narrative, more viewers will take on the belief of your brand and your revenue will grow.

Meet the Team
View our Portfolio
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Elizabeth Rowe, Communications Manager, Centacare

"Over the past year, the films have been shared widely on social media and become effective communication tools on our website. They have enhanced our induction process by giving new staff an immediate understanding of the scope of our work across community services. Staff regularly report they are inspired by the strong sense of purpose at Centacare, which is conveyed beautifully in the films. The project has opened up communication between programs and given teams a better understanding of the work being done outside of their own units. "

Greg Lindner, Director, Worksafe Guardian

"WSG made the investment in a high quality information video written and produced by the expert team at Mackbel. Our video was put online in August 2016, it featured on our website and is still used by people looking for our product. Four and a half years later we still get comments from prospective clients that the video explains what our product does and they have gained a good understanding. 50% of viewers still watch it to the end. For WSG the video has been an invaluable sales tool and the training videos of our product also written and produced by Mackbel has meant we do very little one on one training, which has allowed us to scale. "

Scott Bayliss, CIO, SA Dept for Education

"Belinda and her team accepted a great challenge to work with us on producing a high profile promotional video in an extremely short timeframe. On a mission, and with all hands on deck, her team actively worked with ours to co-create, imagine, and bring to life our brief in a fantastic vision we are all now very proud of. Hats off to Mackbel for helping us to deliver a video with exceptional production values and in record time! "

Craig Douglass, CEO, Catapult eLearning

"The Mackbel team were professional and skilful and provided us with insightful advice that meant that we received high quality videos that met our deadlines within budget. I highly recommend Mackbel Films for your video production. "

David Wark, CEO Vinnies (SA)

"Belinda, David and the team at Mackbel Films provided a film that exceeded our expectations! They were professional, fun and always easy to work with. We were delighted with the finished product but more importantly the audience it was intended for had just the reaction we desired. "

Duncan Maxwell, The Energy Clinic

"The response to our latest video has been truly remarkable. People seem to be emotionally connecting in a way we haven’t seen before. "

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Maurice Pagnozzi, KPMG

"Belinda and David from Mackbel films provided KPMG a responsive service. They listened to our needs and allowed us to work with them in the creative process of filming one of our most prominent and high profile client events, “Future of SA”. They understood the timelines and deliverables and offered solutions to help us achieve the best result we could in the short time frame we had. A great team to work with who have a thorough understanding of what it means to work and partner with a client. "

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